What is GEO optimization?
Generative Engine Optimization (GEO) improves how clearly a website explains a business to people and to AI services that may use it as a source. A customer might ask an AI service which supplier fits a particular problem. GEO work helps make the relevant offer, evidence, company details and next step easy to find and understand. It cannot force an AI service to mention a company or link to a page.
GEO has a technical and an editorial side. The page must be accessible, have a sensible structure and show consistent information. Its content must answer real questions rather than repeat a keyword. We work on existing WordPress, Shopify and Magento sites as well as related website improvements. Search engine optimization remains a useful base, but an AI answer is measured differently from a Google ranking.
How we establish a baseline
We select a fixed set of questions based on your services, products and markets. We record the wording, the service used, the date, the chosen language and location where available. We keep the complete answer and the displayed sources. For each question we note separately whether your company is mentioned, whether your own website is cited, and whether the answer recommends an action involving your business.
One favourable screenshot is not a reliable baseline. Answers can change between sessions, devices and dates. We therefore compare a defined sample and describe its limits. Website visits, enquiries and sales are measured separately. If a customer says they found you through an AI service, we record that as customer-reported attribution rather than treating every visit as proof.
Which improvements can we make?
We may clarify a service page, add verifiable company information, improve a category description, make a case study more specific, repair internal links or address technical access problems. We choose changes that make sense for customers even if no AI service cites the page. Before work begins, the proposal identifies the pages, tasks and checks. After publication, we inspect the live page and repeat the selected questions later.
Choose the right first step
No baseline yet? Begin by measuring what AI services currently say about your business and which sources they show.
Important pages unclear or missing? Start with content and SEO so customers can understand the offer and reach the right page.
Technical problems on the site? Repair accessibility, redirects, indexing or performance before expanding the content. We select the order from the actual evidence.
Our Dutch article explains how to measure whether your business is visible in AI. You can also see Crydogs’ GEO, SEO and web development approach in pictures. These resources show the distinction between an implemented change and a measured outcome.
What do you receive?
You receive the recorded baseline, a list of selected improvements, evidence of the work completed on the live site and a follow-up check where appropriate. We report mentions, source links, visits and enquiries separately. Scope, timing and costs are agreed in advance. There is no promise of a particular AI ranking, citation or turnover.
Frequently asked questions about GEO optimization
Is GEO optimization the same as SEO?
No. The two share a technical and content foundation, but SEO looks at search performance while GEO examines the answers and sources shown by AI services.
How do I measure whether my business appears in AI?
Keep a fixed set of realistic questions, full answers, dates and sources. Distinguish a brand mention from a link to your website and repeat the check later.
Do I need a new website for GEO?
Usually not. We start with the existing site and identify focused improvements. A rebuild is a separate decision if the present system cannot support the agreed work.
When will I see a result in ChatGPT or Gemini?
We can verify changes on your live site immediately. We cannot decide when an AI service revisits the page or what it will show. We schedule a follow-up measurement without a fixed-result promise.
What is the difference between being mentioned and recommended?
A mention contains your name. A source citation links to your page. A recommendation explicitly proposes your business for the customer's question. We record these as separate outcomes.